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Analysis On The Web. Through the perspective of sharing, through the viewpoint of distinction

Analysis On The Web. Through the perspective of sharing, through the viewpoint of distinction

Dating Big Information: OkCupid’s OkTrends

Rosamond, Emily . 2016. ‘Dating Big Information: OkCupid’s OkTrends’. In: Love’s Archive. Arts University Bournemouth, Uk 14-15 March 2016. Conference or Workshop Item

Abstract or Description

Certainly, online dating services have actually profoundly changed individual everyday lives. In certain cases, they will have accelerated serendipity, joining together two different people who will fall in love. More ubiquitously (and much more mundanely), they will have subtly changed users’ means of flirting, understanding by themselves as “datable” subjects, speculating on future families, or thinking through exactly what a relationship might be. Yet, as exemplars of a gathering point between intimate, personal everyday lives and also the algorithmic look of big information analytics, these platforms additionally talk to a rearrangement that is profound the relations between personal everyday lives and privatized passions. Just how can one best articulate this shift?

Philosophical responses to dating that is online ranged from Alain Badiou’s sweeping dismissal, to Michel Feher’s (a lot more nuanced) account of dating platforms as exceptional of neoliberal sociality. For Badiou, online dating sites make shopping lists away from love. Finding potential lovers based on provided interests does not account fully for love as a conference, which starts to build an environment of Two – a world lived through the viewpoint of huge difference. For Feher, having said that, sharing (therefore difficult for Badiou) is exactly the paradigm of neoliberal sociality. Both finance that is derivative online platforms privilege sharing (of content, danger, passions, non-rival items, investment and feeling). Hence, Feher argues, internet dating platforms articulate significant question that is social to be able to have relationship, exactly just what must certanly be shared? Could it be a shared dedication, emotions, values, passions?

Through the viewpoint of sharing, through the viewpoint of huge huge difference: can Badiou and Feher’s geometries of internet dating be turned toward that 3rd partner, that quiet, data-analytic witness that watches when two potential online lovers flirt? A blog which makes light of trends in the dating site’s data analytics to explore this question, I examine OkCupid’s OkTrends. OkCupid, established by Christian Rudder and a bunch of other information experts, trades in individual information in place of registration income. The OkTrends web log reflects these analytics back once again to visitors, checking out results of these research on closeness and partnership. (for example, one entry analyses “Race and Attraction, 2009-2014.”) This website not merely provides a spot for folks to get to know how their very own behavior could be provided by other daters; moreover it will act as a meta-site by which users can learn how to fall in deep love with big information: to navigate its viewpoint of huge difference from single peoples life; to open yourself and share in its insights and knowledge. Sharing, in this context, becomes not merely a condition that is social but additionally a unique type of coupling between peoples and analytic witnesses in love situations.

Item Type:

Conference or Workshop Item (Paper)

Keyword Phrases:

Online dating sites, Information analytics, OkCupid, OkTrends

Divisions, Centres and Research Models:


Event Location:

Arts University Bournemouth, Great Britain

Date range:

14-15 March 2016

Item ID:

Date Deposited:

16 Jan 2019 16:06

Final Modified:

29 Apr 2020 17:05


Copyright 2018 Goldsmiths, University of London.

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